What does it profit a man ...

Time has pretty decent (and even handed) analysis of the Palin pick, its upside and, notably, its downside. Money quote:

Palin's red-meat conservatism and Evangelicalism will almost certainly play well with those party faithful who attended the Republican National Convention this week. But with fewer than 60 days until Election Day (and a month before the start of early voting in many states), the McCain campaign's continued courting of the more traditional base spells trouble for any efforts to expand his appeal to independent voters and less conservative Evangelicals. If so, McCain may find himself quoting a bowdlerized verse of Scripture in November: What does it profit a man to gain the Christian right and lose the White House?